Busy start to the year it seems..
Synergy Artist MGMT is no more. Evange Livanos, my management partner of five years, and I have created Alternate Side as its successor. Why? We had incredible success with Synergy and it is a known quantity within our alternative world, but I can’t say it ever quite felt like something that I had real agency over — and for good reason, Evange birthed it and bled for it before I even considered being interested in management. I wanted to stick with and by Evange, but I also wanted something of my own. Alternate Side is ours. I’m really excited about it.
Our roster stays the same, but I believe the company overall is a realization of who we are as managers in 2019 and with a real hunger to create continued great success for our artists.
Alternate Side as a name was Grace’s idea born out of my obsession with Alternate Side Parking in New York City.
I really like the website I made for the company.
Matt Delisle / Cold Pizza made another great piece of branding and ID for us. Matt is the best.
Starting Alternate Side and Many Hats Endeavors in the same year have been part of a concerted effort to channel my interests into two concentrated companies.