There was a sale earlier today from the record label Bad Timing, who host their store on Limited Run. It sold out between refreshes. A term my brother and I use to describe a situation where fans are refreshing, and waiting for a product to be listed, and it goes from Coming Soon, to Unavailable, and they never even saw Available. This is because it sold out between the Coming Soon refresh and the Unavailable refresh.
“First clear order was placed at 2:00:05 and the last was placed at 2:00:29. 24 seconds to sellout the clear. “ - LimRun on @KnucklePuckIL
— Zack Zarrillo (@zzarrillo)April 23, 2014
Those times are realized sales. Meaning the first person completed at 2:00:05 and the last completed at 2:00:29. So fans had them all in their carts, in about 1 to 3 seconds.
It also went off without a hitch. Normally I don’t really follow sales on LR, while they’re happening, because I’m either busy doing something else, or because I don’t know they’re going on. This one was different because I’m friends with the guys who own the label, Thomas and Zack. And the band is pretty darn good.
After about 10 minutes, when basically every color was sold out, I decided to do some research on what fans were saying about the buying experience. Something I do after a really fast sale happens. This I can do on my own time, cause the internet lasts forever. What I found was very interesting. It seems that other store platforms have really corrupted the way people think about fast selling items.
Both issues that these comments discuss, buying a million copies for the purposes of flipping, and putting a million copies in your cart, to screw with the store owner, were not possible on this sale. Limited Run has a feature called Cart Limiting. It was specifically designed by us on the first version of the platform, to avoid issues that other platforms had during the sale of rare vinyl. No one else has this feature. What the feature does is allow the store owner to have a limit on the amount of copies, someone can put in their cart, for any variation of a product.
So for instance, the clear version had a Cart Limit of 2. That means no one could checkout with 3 or more of the clear, at any given time. This protects both the store owner, and the fans, from needless bullshit. But what I thought was interesting was that this issue is so widespread, that people immediately think that the reason they couldn’t get the clear version of the record, was because of the platform. But in actuality, the platform performed so perfectly, that the clear was able to sellout the way it was marketed too, in seconds.
Hopefully people spread the word about what we’re doing on LR, because sales like these make all the sleepless nights worrying about performance, worth it.
Nick, you are a scholar.